by Frank George on Fri Mar 23, 2007 12:53 am
My understanding of this is that this will simply be an official abbreviation because, as the email stated, 'there are certain circumstances where "The University of St Andrews Students' Association" is a bit too lengthy, and an abbreviation might be
more applicable.' It has nothing to do with rebranding; it is just agreeing on a standardised abbreviation.
This will not cost anything or require any changes. We will still go to "the Union," not "the USASA", and refer to it as the "Students' Association" or "Association".
I see this coming into use mostly for external use by the media. If they need to reference "The University of St Andrews Students' Association" and "Students' Association" will not work because the Students' Associations of several universities are being discussed, they will now have a standardised abbreviation to use.
"Association" has eleven letter. "USASA", the longest suggestion, has five. It can't hurt.