http://www.apple.com/trailers/paramount/startrek/
Trailer 2: Discuss...
Destined to head into the worst areas of J. J. Abrams' Lost-style narrative storytelling, and ultimately disappoint? Simply pretty pop entertainment to draw in wider audiences, but painfully lacking in characterisation for those DS9 fanboys out there?
Or potentially the best theatrical release since ST VI: The Undiscovered Country?
I'm personally quite looking forward to it.