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I think this year they were sent out with the freshers' pack at the end of august - the first years i know had theirs set up before freshers week. no queing for hours at IT services in freshers week any more to get it activiated.
I could understand trying to get it-you might be able to track down your roommate/people living near you in Halls.
Getting your email account switched on before you arrived would be a great idea and help make the matriculation process more efficient. Soon you will realise that good ideas and efficiency are dirty words with this Uni.