Micrsoft.
Example one.
A new Security initiative called Palladum. Palladum is a classical refrence to a statue in the city of troy which has legendery powers, and was said to be able to keep the city safe. Now hands up who rembers the story of the Trojan Horse and what happened to Troy?
Exmaple Two.
There new hardware product is codenamed Freon. As in that checmical which everyone thought was really cool but turned out to be slowly eating the ozone layer?
They have an amazing knack for this.